If you want your business to succeed, developing a powerful brand is a must. And is there a better place to do this than social media? According to recent reports, there are 3.196 billion social media users worldwide and it seems like this number is only going to increase. The statistics say that 60% of Australians have a Facebook account and 50% of the country logs in every day. This means that with just a little bit of time and effort, your brand could reach a wide audience on social media. You may already have a branding strategy on social media and if you’re looking to improve it, here are a couple of ways that are guaranteed to do the trick.
One of the best things about social media is that it gives you a chance to share content with your followers. If you manage to create content your followers like, you’ll be on the right way to success. However, there are many mistakes you can make even though you have a good content to share with your followers. For instance, if you don’t post regularly, users might just unfollow you or stop looking at your posts, which is definitely something you don’t want to happen. Still, posting too much can also backfire on you as it can get you labelled as a “spammer.” Therefore, sticking to a post or two per day is going to be your safest bet when it comes to sharing content with your social media followers.
Use the right platforms
There’s no need to say that there are more and more social media platforms you can promote your brand on. If you try to use all of these, you’ll hardly do any good. Instead, what you need to do is identify the platforms your target audience uses and make sure you stick to those. So, if you’re a B2B business, using LinkedIn is a must. On the other hand, if you sell furniture, platforms like Pinterest might be a perfect pick for your company. If you’re selling things like selfie sticks and smartphone cases, going for platforms like Instagram and Facebook is a no-brainer. No matter how many different platforms you decide to use, you should try to be consistent when it comes to visuals. Which brings us to our next point.
Get the visuals right
Visuals play an important role in social media branding. And you’ll have to make sure you get these right in order to attract more people to your brand. Firstly, you’ll need to choose a color palette users will be able to associate with your brand. Also, as mentioned above, you’ll need to be consistent with your visuals. For example, this means you’ll need to use the same profile and cover photos on every platform you use. When posting photos, you might also want to be consistent when using filters as it will add more style to your company’s social media pages. If you seem to struggle coming up with visuals for your pages, turning to experts near you might be a good idea. So, if you’re running a Melbourne-based business, finding a Melbourne branding agency that’ll help you out is a good idea.
Develop a voice for your brand
Another important thing to do when promoting your brand on social media is to try to develop a voice for it. Think about who your target audience is and what kind of approach they’re looking for. If your target audience is teens, being informal and joking occasionally might be a good idea. On the other hand, if you’re a B2B business, you need to make sure you’re extremely formal when using social media. Another thing to take into consideration when developing your voice is your company culture. For example, if you want your business to be innovative, including hashtags into each of your posts is a good idea. Most importantly, you’ll need your voice to be as authentic as possible, so don’t try to copy a voice from another company.
Work with influencers
Influencers are the next big thing in online marketing. The web is full of people who have managed to reach a wide audience and might be willing to review or recommend your products to their followers. Some of them might even be closely related to your niche and their audience could be the same audience you want to reach. That said, agreeing on a deal with an influencer who’ll help you promote your brand is a good idea. In most cases, you’ll only have to give them discounts or freebies and they’ll promote your brand for you in exchange. There are plenty of influencers in Australia and finding ones you should turn to should be a real piece of cake.
It’s easy to create a couple of social media pages and respond to messages you get. Still, it takes some time and effort to make your brand stand out from all the other brands on social media. Follow the 5 ways we talked about earlier and there should be nothing stopping you from building the perfect brand.