The fact is that reaching prospects, customers and business partners without a social media strategy won’t let you go further than where you are right now. Nowadays, everyone has a pretty good understanding of social media. Just as you are checking some reviews and recommendations on social media, others do it too. Moreover, the statistics have proved that 72 percent of opinion-seekers ages 25 to 34 look to social media for recommendations when purchasing goods and services. So, if you still think that social media is not so important in a marketing strategy, let’s take a look at the most important benefits that will increase your business.
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You will increase brand recognition
Firstly, social media will help you increase brand awareness, so you will get many new engaged customers. However, social media platforms are not just new channels for your brand’s voice and content. They are your opportunity to communicate with your customers and get feedback. This is also a part of the branding process because these people are becoming brand ambassadors. You have an opportunity to share your brand values and to send a message about your brand to potential customers. Moreover, you can show people that there is a human side of your brand by sharing your story – what made you start the business, who your employees are, what makes this team strong, etc. Try to focus on one major social media platform that fits your target audience the best, but use others, too.
Customers will keep coming
When people buy a product or service from you, they expect you to be available on social media. They want to share their opinion, see what’s new, or ask you a question. According to research, brands who don’t use social media regularly may damage their bottom line. The fact is that people want to communicate with you and they want answers now. By hiring a customer service team that will answer their questions regularly, you will make your customers satisfied. Moreover, they will keep coming – that’s how you build brand loyalty. Loyal customers will share their experience, and millennials use social media to do so more often than they use word-of-mouth. All in all, you can expect both new visitors on your page and a big income in your pocket if you have loyal customers.
You can get to know your customers
With social media platforms, you have a huge amount of data about your customers in your hands. Not everything is about how many followers and likes you have, it’s also about the information that can help you make smarter business decisions. By following the metrics, you can get to know your customers because you have demographic information about them. Moreover, you will be able to identify the optimal times for engagement, track likes and reactions for your posts, monitor mentions and other things. Nevertheless, dealing with so many data may be confusing for you, especially if you have deadlines and other things to do for your business. So, if you’re having trouble with social media analytics, you can always rely on professionals.
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You’ll have more people coming to your site
The fact is that many search engines rank companies that have traffic on social media platforms higher, which can be crucial if you have an online business. So, if people spread your message on social media, you’ll have more traffic on your website. Social media marketing results in higher conversion rates due to several factors, the humanization element being the crucial one. Your brand can act like regular people do on social media, and this can improve the brand’s trust, credibility, and visibility.
It will help you drive sales
By using social media, you are telling a story behind your product. That’s how you sell it! No matter what you sell, you can always find a way to connect with your customers and give them a value they appreciate. Social media platforms are becoming more important for product search and e-commerce then search engines, so make sure that customers can actually find your product there. Social selling is the modern way to develop loyal relationships with potential customers that will keep your brand front of mind.
Further, there are many ways to drive sales. For example, you can hire influencers that can help your products reach many potential customers, or you can advertise on some of the major social media platforms such as Facebook, Instagram or Twitter, depending on your target audience.
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Nowadays, almost every company uses social media to reach their desired audience, so you can’t let yourself be out of reach. Now that you know the benefits of social media marketing, you have to build a strategy that will help you engage your customers. Once you decide to start building your brand on social media, you will see the results. Nevertheless, you can always hire professionals for full-service social media management. They can help you build a strategy, create content, track results and make your social media drive your sales.
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