Everyone want’s to do Branded Content but there are some rules that you need to understand before you go branded content crazy.
First, we need to understand what is the FTC. The FTC stands for Federal Trade Commission. Here is the FTC Endorsement Guide.
Le’ts understand first the definition of branded content. “Branded content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it” – Facebook
When you get branded content which is either continual free products, paid for the product or an affiliate link for the product you must mention at the beginning of the blog that you have a partnership with the brand or the blog may contain affiliate links.
Facebook has now created a tool to help bloggers and brands who work with branded content. Facebook launched its new “Handshake Tool” or more formally known as the Branded Content Tool. This tool allows brands to work with influencers and let their audience know the content they create has been sponsored.
Sign Up For Handshake Here!
Go to create a post and make sure you hit the tag a sponsor/handshake button.