Do you want to expand your client base and make sure that everyone hears about your company? Do you want to do that without having to spend a lot of money? Fear not, it is possible.
Spending money on expensive marketing programs is not something that every company can afford. And, truth be told, expensive marketing programs can sometimes be less effective than simple business promotion strategies.
You promote your business by getting the word out, so let’s take a look at how you can do that without having to spend a fortune in the process.
Turn your vehicle into a billboard
The best way to attract someone’s attention is with a vehicle wrap. Instead of paying hundreds of dollars for promoting your company on regular billboards, turn your vehicle into one.
This strategy is especially effective if your business is based in a big city where people are often stuck in traffic.
For the best results, give your vehicle a unique and flashy paint job, but don’t overdo it. According to a study called The Interactive Effect of Colors, the color must “fit” what is being sold.
Use Social Media
Facebook, YouTube, Snapchat, Twitter, and Instagram are great ways to promote your business for free.
To get started, you’ll need to create a social media plan, make a fan page on Facebook and start posting.
As you all know, people love free stuff, and the best way to attract more customers is by giving away something for free. For your company, that’ll not present a financial disaster, but your fan base will grow.
The easiest way to promote your business on social media is by creating a contest. Post a picture of your product and ask your followers to share that post. Those who have shared your post will get a chance to get the product for free.
As you can see, by giving away something you’ll get thousands of likes, followers, potential customers, and exposure! Never underestimate the power of the share button.
Try guerilla marketing
Guerilla marketing campaigns can be a hit or miss, there’s no middle ground, but they’re becoming more and more popular. The reasons behind it are straightforward. This unconventional system of promotion relies on imagination, timing, and energy, rather than on a big marketing budget.
This style of marketing is all about taking consumers by surprise and making an impression on them. Most of the time, these campaigns are successful because they speak to the consumer on a more personal level.
Mr. Clean and Domino’s Pizza have successfully used this marketing strategy without spending a lot of money, so what’s holding you back? Hire some creative young people and let them spread the word about your company.
There are many freelancers that can do this for you. Hiring people and outsourcing is a great way to market your business since freelancing is so popular these days. From writing quality content to doing Facebook and Instagram campaigns you can find people that can fill up your needs when it comes to promotion.
Focus on word-of-mouth marketing
According to Jay Baer, 92% of consumers trust recommendations from people they know directly. Trust is difficult to attain in business, so going an extra with your customer service can really make a difference in your sales.
Take most of the money you’d spend on paid advertising and spend it on customer service instead. Give a small gift to every client –custom stress balls and key chains are a good choice, and always put a smile on people’s faces. By doing that, you’ll let your customers do the job of marketing your company.
In the end, the key to success lies in your hands alone. As a small business, you have to start putting your company’s name out there, but don’t overdo it. The only thing all customers have in common is that they hate when something is being “pushed” into their lives.
